Generating content isn’t as easy as it sounds, especially when the consumers of that content are teenagers looking for a reason to spend close to a quarter of a million dollars on a four-year higher education package. Fortunately for many of us in college marketing, there’s plenty to promote including photos, videos, blogs, news releases, and events. But getting eyeballs on that content can be tricky, especially when it’s spread across a wide range of platforms.
At last count, we at Saint Anselm College posted content to the following locations:
Facebook, Twitter, Linkedin, Flickr, Instagram, Vimeo, YouTube, Pinterest, WordPress, Foursquare, Google Maps, multiple college blogs, and our college website.
I think that’s it but there’s probably more. It’s hard to keep track.
It’s even harder to promote all of these platforms and their various content offerings in one place. Until now.
Over the past few months, I’ve been working with a startup in New York City called Glossi to develop a better way to showcase our daily content offerings. Initially, I approached them with the idea of building a better lifestreaming product for Saint Anselm College. At the time, Glossi was geared more towards individuals rather than companies but after speaking with their founders Dan Goldin, Sandy Lin, and Marc Gurney, we all agreed that Glossi would serve as the ideal platform for our needs, specifically as a way to easily display all of our social media efforts in a modern and easy-to-use format.
So, a partnership began and together we worked to design a custom page that allows us to map our own RSS feeds and social media networks quickly and easily in addition to matching our color schemes and giving it a custom URL. The framework makes it easy for users to flip through photos, videos, stories or everything, as well as giving users the ability to share “moments” or contact us for more info. Videos and photos display in the lightbox format rather than kicking them off to another site. Photo galleries roll easily thanks to a intuitive thumbnail display, and the infinite scroll ensures that users never see the end of our content. Navigation tabs reload content quickly without reloading the entire page, as well.
This is the Saint Anselm College Glossi page:
We launched the page on June 21 and quickly saw a rush of interest. Constant promotion of this page will be key to making it successful, as will be encouraging users to bookmark it or share it with others. Through weekly calls with Glossi as well as internal testing and multiple design revisions, we’ve been able to build a new platform that our users can interact with easily and, more importantly, stay connected with us on all of our social media platforms.